Day 2: 51 nominations for Indian agencies

MUMBAI: The Cannes Lions International Festival of Creativity has announced the second set of nominations in the categories of Outdoor, Media, Radio, Press, Cyber and Design.

Indian agencies got a total of 51 nominations. However, none was chosen in the Cyber Lions.

In terms of total number of nominations, Mudra Communications led the pack with twelve nominations, followed by McCann Worldgroup and BBDO with eight recommendations each -- sprinkled across disciplines.

Mudra Communications dominated the Design and Press categories with six recommendations each . Three nominations came for its campaign -- Dwarf Depression created for Loving Hands Ministry.

McCann Worldgroup‘s different campaigns created for its lost love, Onida, got a total of five nominations in various categories.

Moreover, 19 nominations came from the Press group alone, followed by 11 in the Design and the Outdoor Lions categories. In Media Lions seven campaigns were chosen worthy.

The Outdoor category saw Taproot and Joshbro Communications getting three nominations each.

In the Radio Lions, only McCann, for three of its campaigns, was found creative enough to be chosen.

BBDO dictated the Media Lions category with three nominations, including one for the hit Shave Sutra campaign, in the best consumer engagement sub-category.

With fresh nominations, Indian shortlists at Cannes Lions 2011 now stand at 67.

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