DAVP to ensure max publicity: MIB seeks 'Quit India' commemoration details from ministries

NEW DELHI: The ministry of information and broadcasting has asked all ministries to send details about programmes planned by their respective ministries related to commemoration of 75th anniversary of the Quit India Movement and 70 years of lndia's freedom to MIB to ensure adequate publicity and visibility of these activities through Directorate of Advertising and Visual Publicity (DAVP) in a coordinated manner.

MIB secretary N K Sinha, in a letter to colleagues in other ministries, stated that details should be sent about the set of activities like the Pledge, the Quit lndia Quiz, the New India Manthan, and the Causes: one would like to dedicate oneself to.

In this connection, he drew attention to the letter from the Department of Personnel  and Training regarding 'Sankalp se Siddhi - Attainment through Resolve’ being celebrated as a mass movement during the five-year period from 2017 to 2022. These core activities can be complemented by the Ministries / Organisations suitably at their level. He also enclosed the DoPT letter.

He wrote: “I shall be grateful if suitable actions are taken in time to make the Commemoration a grand success” and drew attention to the letter from DoPT for suggestions of programmes.

Sinha added “that there are moments in the journey of nations that fundamentally alter the course of history. One such moment was the Quit lndia Movement, also known as August Kranti' Andolan that began on 9 August 1942. This Movement was am important milestone in the Indian freedom struggle. Under the leadership of Mahatma Candhi, people across India, in every village, city transcending all barriers came together with a common mission- to uproot imperialism. Five years after the Quit lndia movement, India attained freedom on l5 August 1947.

The five-year period from 2017 to 2022 will be a unique opportunity of ‘Sankalp to 'Siddhi' towards a New India.

lt all begins with a pledge - a pledge to create a New India that is strong prosperous and inclusive, an India that will make our freedom fighters proud. This is the best time to make every Indian a Builder of a New India. It could be complemented at individual / organisational / local levels.

Also Read: DAVP ads: Audio-visual medium gets lion's share

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