MAM

DAVP releases 5448 ads till 12 August

NEW DELHI: A total of 44 advertisements were issued to audio-visual media as compared to 5,404 issued to the print media by the Directorate of Advertising and Visual Publicity (DAVP) in 2010-11 as on 12 August.
 
The DAVP now issues advertisements to 203 audio-visual media and 4648 print publications.
 
The number of advertisements issued to the electronic media during the last four years is: 94 in 2007-08, 184 in 2008-09, and 325 in 2009-10.
 
In comparison, the print media received 15,979 ads in 2007-08, 13,077 ads in 2008-09, and 13,829 ads in 2009-10.


The business of DAVP, which issues advertisements of various Ministries/Developments of the Central Government, has increased over 200 per cent in the last five years.


The amount spent by DAVP in 2006-07 on advertisements was Rs 2.46 billion, which rose to Rs 4.72 billion in 2008-09 and was Rs 3.69 billion as on 9 December last year.

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Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

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Mobile+Services replace FMCG as top advertisers in BARC week 48

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Span Communications wins IBA Cyber Security mandate

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Happydent: Smile Please, kids

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Gozoop wins media duties of Regal Shoes

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GroupM's Shan Jain joins Publicis Media India

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Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect

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'Sweat It To Get It', recommends Gatorade

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