Dalmia Continental awards social media duties to Drizzlin

MUMBAI: Dalmia Continental has signed up Drizzlin Media as their social communications partner for their brand of heart healthy edible oil, Hudson Canola Oil.

The agency‘s mandate includes setting up the brand‘s presence on the web with an objective to drive strong awareness around the category and the brand. The primary target audience is health conscious individuals who can easily make the switch to a healthier lifestyle by simply changing the oil they use in their kitchens.

Dalmia Continental AGM – corporate Himani Dalmia said, "We are very happy to appoint Drizzlin as social media partner for Hudson as their creative and innovative ways of reaching out to consumers and engaging in genuine dialogue with them ties in perfectly with our objective of educating consumers about healthy oils and creating a new category. Hudson Canola Oil was launched in 2007, it has grown at 68 per cent CAGR for the last five years. We project similar high growth in the next five years and expect the brand to contribute 12 per cent of our total revenue by 2017. To make Hudson a household name, we have launched a new brand campaign this year in both print media and online.‘

Drizzlin Media founder Deepak Goel said, "We are pleased to be appointed as the social media partner for Hudson Canola oil and with its clear health benefits and suitability to Indian cooking, look forward to making it a leading brand through our expertise in social media.‘

Drizzlin Media is a social media branding consultancy engaged in content, design and research based analytics solutions in the new media communications domain. Having started operations in 2008 from Mumbai, it now has offices in New Delhi, Mumbai and London. Some of its clients are Lenovo Global, HP, Max Life Insurance and Bajaj Allianz Insurance.

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