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Dalda rolls out new TVC

MUMBAI: Bunge India has rolled out a new television campaign (TVC) for Dalda brand‘s ‘Husband‘s Choice‘ range. It has been conceptualised by Saints & Warriors.


The TVC revolves around a couple wherein the wife is bothered about her husband‘s health while the husband who is a foodie is bothered about the taste of the food.


The ad, through its juxtaposition of scenes, builds up this contrast of thinking between the wife and the husband. In the end, the wife sums it up by saying that while her husband is only bothered about the taste of food, she ensures that he not only enjoys the taste but also gets the essential nutritional value by serving him food cooked in Dalda oil.













"The brief was to reinvent the brand while retaining its original proposition of taste and trust and adding the health dimension to it.


"The TVC campaign built around ‘Husbands Choice‘ is a great way to communicate with our target audience, that Dalda oils are not only healthy but at the same time help prepare food without compromising on taste," says Saints & Warriors chairman Pushpinder Singh.


Bunge India recently unveiled a new logo and product proposition for its ‘Dalda‘ brand in a bid to connect with younger consumers.

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