'Dalda' dons new identity; rolls out new product range

MUMBAI: Bunge India has unveiled a new logo and product proposition for its ‘Dalda‘ brand in a bid to connect with younger consumers.

As part of the brand change process, the new logo and look of the pack includes gold ribbons, signifying premium values and a ‘seal of protection‘.

Bunge India MD Adhiraj Sarin says, "It was imperative that with edible oil business being one of our future growth drivers, ‘Dalda‘ needed to re-invent itself for the edible oil consumer."

Also, the oil variant has introduced a new product range ‘Dalda Husband‘s Choice‘, currently available in Kolkata and Delhi. The product will be rolled out nationally in next few weeks.

"Our extensive consumer research indicated that Indian consumers, though health conscious, believe that they are compromising on taste when it comes to edible
oils. ‘Dalda Husband‘s Choice‘ oils will address this concern," Sarin adds.

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