MUMBAI: Daiki Brands has assigned its creative duties to Percept/H.

Confirming the same to indiantelevision.com, Daiki Brands assistant manager Shilpa Rathi said," Though we had offers from agencies like Cornerstone Advertising and Six Inches Communications among others, our CEO opted for the latter because he had earlier worked with them and knew their capability amply well.‘

Percept/H has won the creative duties of the newly-set up innerwear company. The agency won the business on the basis of its understanding of the strategy required to advertise and popularise Daiki Brands.

Rathi, however, refused to divulge on the size of the business, adding, " I can only say that Percept would handle creative duties like designing, strategising, conceptualising and positioning among others of three of our new innerwear brands like Peri Peri, Daiki and Biara."

Also, Daiki Brands is believed to be in consultation with Allied
Media, Percept‘s sister agency, for its media duties.

Daiki is the men‘s innerwear range catering to the premium segment and competing with the likes of Hanes and Jockey.