MUMBAI: Dainikbhaskar.com, the online news portal owned by I Media Corp (IMCL), has appointed Delhi-based creative agency Four Quarters to handle its creative duties.

The Dainik Bhaskar Group‘s digital arm will be spending Rs 5 million on creative duties and had invited pitch from multiple agencies.

IMCL marketing head Kaustuv Chatterji said, “There is a sheer need of vernacular in India. Facebook, Google give an opportunity to change languages according to preferences. We are No. 1 in Hindi and Gujarati. I wanted my creative agency to be in a position where it is trendy, global. We have a brand and celebrity page on my website. I want the agency to align creative thought with our ethos and philosophy."