MUMBAI: The world is going digital and so are various brands. Daikin India has started its first CSR activity in the last 13 years through its online campaign ‘cool a school‘.
Daikin, a subsidiary of Daikin Industries Japan has been operating in India since 2000 and its manufacturing plant is located in Neemrana, Rajasthan, one of the hottest places across northern India and also the first place where the brand has started its CSR activity.
Through this video, Daikin is trying to connect with the society and also providing a cool environment to the schools across the hottest rural parts of India. Where children travel long distances by foot to get to school in the blistering heat and due to this most of them stop attending the school.
The video ‘Cool A School‘ is available on the online video streaming platform YouTube, where the company has asked users to come and watch the video and with every millions views on the video, the brand will reach out to another school . The brand has partnered with the local government school at Neemrana to appoint few class rooms with Daikin‘s air-conditioners. The video on YouTube has already garnered more than 10 lakhs views and the brand is moving to adopt another school.
Speaking on the initiative, Daikin Air-conditioning India MD Kanwal Jeet Jawa said, "At Daikin India, we do look beyond business and intend to give back to the society our bit. We believe that today‘s children are going to be the future architects of the society, and to ensure a bright future of them and the society as a whole we must address the issues at the root itself. Through this ‘Cool-a-School‘ campaign wherein we seek to bring efficient air-cooling solutions to the children, our endeavour also remains to spread awareness about other Do-It-Yourself solutions which one can undertake to keep his/her surroundings cooler. We would feel glad if our sustainable initiatives brings cheer to the children of the school, and helps them become more responsible citizens of the country tomorrow."
AdHog Interactives co-founder Kshitij Rihal said "It was an exciting experience as we got to make real change through our work and initiatives. We spent a lot of time with the children and teachers, went to their homes, and worked on getting a deeper understanding of their problems. We got great insight into their lives, and are now working on providing sustainable solutions for them."
An official from Daikin confirmed, "The one million views approach is aimed at garnering interest from our consumers. The idea was jointly cracked by Daikin India & our online agency - Adhog Interactive."
"This was not done to promote sales in the first place but as an effort to build brand equity", added the official.
