MUMBAI: Dabur’s natural hair care brand Vatika is being relaunched in a "premium" avatar. The company has signed Bollywood actor Priyanka Chopra as the new face of Dabur Vatika Premium Naturals Shampoo range.

The new range is enriched with more efficacious and premium natural ingredients like henna, olive oil, Black Olive, Almond, Lemon and Tea Tree Oil.

Dabur India category head-hair care Ajay Motwani said, "In our endeavour to cater to our consumer’s evolving hair care needs, we have relaunched Vatika, in a more effective, Best ever Vatika Premium Naturals avatar."

The company will be launching a 360-degree national media campaign to communicate the new Vatika Premium Naturals range. The campaign, featuring Priyanka Chopra in thematic TVCs, brings alive ‘Natural‘hair care with a fresh, engaging ‘Can your hair dance’ creative idea’.

"The brand has been moving forward on its strong growth trajectory and ended the second quarter with a 40.2 per cent growth. The new initiative is expected to further boost the growth momentum," Motwani added.