MAM

Dabur Q2 ad spend subdued before raising the pitch during festival season

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Fourth largest FMCG company Dabur India?s expenditure on advertising in the second quarter ended 30 September was 41 per cent more than a year earlier but was subdued compared to the preceding quarter.

It spent Rs 1.81 on advertising in the second quarter, which was much lower than Rs 2.30 in the first quarter ended 30 June. In the second quarter of previous year, Dabut?s advertisement spend was Rs 1.28 billion.

However, this is the fourth quarter in a row when the company has substantially increased its marketing spends on a year-on-year basis. In the third quarter of fiscal year 2012, the advertisement expenses were up 46.9 per cent, in the fourth quarter up by 43 per cent and in the first quarter of this year up by 51 per cent.

The advertising and marketing spends constituted 11.85 per cent of total revenues for the second quarter of the current fiscal and 14.09 of the total expenses.

The fall in advertising spend in the second quarter from the first quarter was on account of advertising plans being held back for the festival season.

"It (advertising spend) has been a little muted in the second quarter compared to what we were in the first, largely on account of the festive season, which begins a little later. We break advertising now in October rather than September like we normally would have done," Dabur CEO Sunil Duggal told a television channel.

Dabur expects its advertising spends to be around 12-12.5 per cent of sales for the whole of 2012-13. In 2011-12, Dabt spend a total of Rs 6.59 billion, which was 23 per cent more than in 2010-11.

Dabur?s revenue in the second quarter were Rs 15.28 billion, up 20.6 per cent from Rs 12.67 billion a year earlier. The company?s net profit grew by 16.09 per cent to Rs 2.02 billion in the second quarter from Rs 1.74 billion a year earlier.

For the half year ended 30 September, Dabur recorded 46.95 per cent increase in ad spends at Rs 4.1 billion. The company?s revenue in the first half of this year stood at Rs 29.99 billion, up 21.07 per cent from Rs 24.77 billion a year earlier, while its net income grew by 16.56 per cent to Rs 3.52 billion in the second quarter from Rs 3.02 billion a year earlier.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/IKEA.jpg?itok=24LwM0Nf
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ajay.jpg?itok=ps3iFQgu
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/biu.jpg?itok=n08pEhkj
Concept BIU Acquires the Business of Bluebytes

Concept Business Intelligence Unit (Concept BIU), one of India’s leading media monitoring agencies, has acquired the business of Comniscient Group’s Bluebytes News.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/aksha.jpg?itok=M_uxGcim
Pump it up this holiday season with Athleisure Lifestyle

Family bonding is a complex equation given how different people belonging to the same family can turn out to be- their preferences, their tastes and their opinions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/quess.jpg?itok=AkeYTmvA
Quess Corp launches its first outdoor campaign, ‘’I AM QUESS’’ to expand brand awareness

Quess Corp, India’s leading business services provider, has launched its first outdoor campaign, ‘’I AM QUESS’’ to expand awareness and communicate with its customers directly.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/WPP.jpg?itok=CACce0wW
Brands, agencies to rewire approaches using data: CVL Srinivas, WPP

Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding how to use it, is actually very complicated. That’s why  all we’ve been hearing about in the last year is how can brands and agencies leverage the...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/kisses.jpg?itok=oNlGyE6B
Hershey Kisses will now be Made in India

We’ve all been there where we ask our relatives and friends to bring us imported chocolates and candies from their trip abroad. Hershey’s Kisses have always been one such popular chocolate. The chocolates are distinct because of their unique shape and each one is delicately wrapped to make them...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/LG_Air_Purifiers.jpg?itok=tJi2hNft
Laqshya Media creates outdoor campaign for LG Air Purifiers

Laqshya Media executed an outdoor media campaign for LG Air Purifiers. The campaign was held at Delhi and Bangalore Airports and commenced from 1 October 2018. The campaign witnessed a great number of eyeballs as the main aim was to attract multiple audiences who travel via flights during this...

MAM Media and Advertising Out Of Home
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/Indiabulls%20Group.jpg?itok=CD8VIoc0
Social Kinnect awarded digital mandate of entire Indiabulls Group

Social Kinnect, an Indian independent digital marketing agency, has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella namely - Indiabulls Housing Finance Limited (IBHFL),...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories