Dabangg may surpass TV ratings of 3 Idiots: Ormax

MUMBAI: Media research and consulting firm Ormax Media has predicted that the television premiere of Salman Khan starrer Dabangg may surpass the ratings of TV premiere 3 Idiots.

3 Idiots, which was aired on Sony Entertainment in July this year, had broken all previous records with a 10.9 TVR. Whereas Dabangg will premiere this Sunday on Colors at 8 pm. 
As per Ormax Media’s pre-launch awareness tracking tool Showbuzz, Dabangg has 44 per cent unaided awareness and 74 per cent total awareness, while 3 Idiots had 31 per cent and 87 per cent unaided and total awareness in the week of its premiere.
Ormax Media CEO Shailesh Kapoor said, “Showbuzz numbers indicate that the Dabangg’s world TV premiere has the buzz around it to give 3 Idiots a run for its ratings. While Colors is a stronger platform today, Sony has been traditionally very strong on their film premieres.”

Also, Dabangg is premiering within three months of release, vis-a-vis six months for 3 Idiots. 
“This should definitely give Dabangg an edge. Having said that, movie viewing is eventually about time spent, implying that the stronger content will deliver. Our understanding suggests that while their genres and markets will be different, both the films are equally strong on content from a television viewing perspective,” Kapoor added. “If I have to stick my neck out, I’d imagine Dabangg should rate around 9-10 TVR on its premiere given the Showbuzz numbers and the film itself.”

Kapoor added that anything lower than 9-10 TVR will surprise him, but a higher number is not entirely ruled out.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories