Dabangg may surpass TV ratings of 3 Idiots: Ormax

MUMBAI: Media research and consulting firm Ormax Media has predicted that the television premiere of Salman Khan starrer Dabangg may surpass the ratings of TV premiere 3 Idiots.

3 Idiots, which was aired on Sony Entertainment in July this year, had broken all previous records with a 10.9 TVR. Whereas Dabangg will premiere this Sunday on Colors at 8 pm. 
As per Ormax Media’s pre-launch awareness tracking tool Showbuzz, Dabangg has 44 per cent unaided awareness and 74 per cent total awareness, while 3 Idiots had 31 per cent and 87 per cent unaided and total awareness in the week of its premiere.
Ormax Media CEO Shailesh Kapoor said, “Showbuzz numbers indicate that the Dabangg’s world TV premiere has the buzz around it to give 3 Idiots a run for its ratings. While Colors is a stronger platform today, Sony has been traditionally very strong on their film premieres.”

Also, Dabangg is premiering within three months of release, vis-a-vis six months for 3 Idiots. 
“This should definitely give Dabangg an edge. Having said that, movie viewing is eventually about time spent, implying that the stronger content will deliver. Our understanding suggests that while their genres and markets will be different, both the films are equally strong on content from a television viewing perspective,” Kapoor added. “If I have to stick my neck out, I’d imagine Dabangg should rate around 9-10 TVR on its premiere given the Showbuzz numbers and the film itself.”

Kapoor added that anything lower than 9-10 TVR will surprise him, but a higher number is not entirely ruled out.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories