MUMBAI: D Sriram is soon joining Madison Media as consulting director.

Confirming the development, a highly placed executive said, "Sriram will be rejoining us. He will be consulting for the agency from Singapore."

This is Sriram‘s second stint with Madison. Earlier, in 1995, he was with the agency serving as media director.

Later, he moved to Media Vest as GM China and was subsequently promoted as Starcom MediaVest Group CEO, Asia Pacific in 2005.

After SMG, Sriram moved to Promeoh as CEO and later to Aegis Media as its COO.Since November 2010, Sriram has been working as an independent consultant.