Cycle Pure Agarbathies take Ind-SL series ground sponsorship

MUMBAI: Cycle Pure Agarbathies, India’s leading incense brand, has come in as ground associate sponsor for the upcoming India-Sri Lanka men’s cricket tournament consisting of 5 ODIs and 1 T-20 international from 21 July.

Cycle Pure Agarbathies has also announced the setting up of the ‘Cycle Agarbathies Quality Performer of the Series’ award to be given away to the most consistent performer of the cricket series, who also demonstrates true sportsman like behaviour.

Zeel chief sales officer Ashish Sehgal said, "We are delighted to have a trusted and traditional brand like Cycle Pure Agarbathies on board as the associate sponsor for the India Sri Lanka cricket series. We believe that this series will be one of the best international cricket series for India and our partnership vindicates the stand that it will be good for advertisers too, I am confident that together we will create a wonderful experience for the cricket fan."

Parallel to the cricket series, Cycle Pure Agarbathies will also run a contest in retail wherein an exclusive group of retailers will be selected for the contest who will nominate their favourite cricketers for the ‘Cycle Agarbathies Quality Performer of the Series’ award. Cycle Pure Agarbathies intends to create a lasting bond between the retailers and the company to forward the sales of the organisation and build on the uniform passion for cricket that connects India.

Cycle Pure Agarbathies MD Arjun Ranga said, “Cycle stands for quality; wherein in cricket quality is not just runs scored, or wickets taken. Thus, Cycle believes in quality as a combination of quality of performance and quality of on field behaviour, which is reflected in the recently instituted Cycle Agarbathies Quality Performer of the Series award."

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories