MAM

Cybermedia acquires 49% stake in U.S.-based content services company publication services, Inc.

MUMBAI: CyberMedia, South Asia‘s largest specialty media house, announced the acquisition of a 49 pre cent stake in Publication Services, Inc. (PSI), through its wholly owned US subsidiary, CyberMedia India LLC. CyberMedia has an option to acquire 100% interest in PSI in 3 years time.
 
 
PSI, with a 50-member strong team and FY 06 revenue of US$ 2.7 mn, provides a wide range of book and document production services for publishers. Its repertoire of clients includes McGraw-Hill, Cambridge University Press, Harvard University Press, Elsevier Science, John Wiley & Sons, Oxford University Press, and many more. The company is strategically located in Champaign, Illinois. 
 
The acquisition of PSI provides CyberMedia access to a strong client base and team of experienced US-based professionals for growing its high potential content outsourcing business. According to industry estimates, the global opportunity for publishing outsourcing is estimated at US$ 8.2bn. The Indian market for publishing outsourcing is expected to grow at a CAGR of 38% from US$ 200mn in 2005 to US$ 1.1bn by 2010, driven by availability of trained workforce proficient in English language and publishing, offering high quality at competitive prices.
 
PSI will be able to expand its scope of projects to its clients through this tie up and acquire new clients by providing cost effective content services. CyberMedia has a team of 130 professionals in India with expertise in original content creation, design, typesetting, data conversion, archiving and digital asset management.


Speaking on the occasion, CyberMedia CMD and CEO, Mr. Pradeep Gupta said, "We are excited about our partnership with PSI and, together, we can embark on a faster growth path in addressing the content outsourcing market with a highly experienced and quality driven team. This is the next step in CyberMedia‘s advent towards going global."


PSI CEO Dr. William Stout of, stressed that "the alliance between CyberMedia and Publication Services represents an ideal partnership in the current global publications marketplace. It combines editorial expertise, project management skills, and U.S. client base of PSI with cost-competitive, high quality typesetting, graphics, and proofreading skills of CyberMedia. I look forward to a long and rewarding partnership that will stimulate strong growth and enhance profitability for both companies, as well as provide unparalleled publishing services worldwide."



CyberMedia Services president Rajeev Seth will manage the partnership on behalf of CyberMedia. Speaking on the occasion, he said, "We look forward to scaling up and making a significant impact in the publishing services outsourcing domain with committed quality of services across a range of platforms."



About CyberMedia (India) Ltd



CyberMedia is South Asia‘s first and largest specialty media house, with thirteen publications (including Dataquest, PCQuest, and Global Services) in the infotech, telecom, consumer electronics and biotech areas, and is a media value chain including Internet (www.ciol.com), events and television. The group‘s media services include market research (IDC India), job board (CyberMedia Dice), content management, multimedia, and media education.


About Publication Services, Inc.


Founded in 1976 by Dr. Barbara Meihoefer, PSI is dedicated to providing a full range of book and document production services for authors and publishers, including such traditional services as copyediting, proofreading, art production, composition, project management, and indexing, but also creating multimedia products and electronic books, XML files, databases, and even niche programming. The corporate office based at Champaign, Illinois, houses a team of 50 full-time employees.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories