CWG merchandise launched by Premier Brands

MUMBAI: The Commonwealth Games (CWG) Organising Committee and Premier Brands have launched merchandise of the Games.

The 29 products include T-Shirts, jackets, stationery, mugs, bags, luxury products, handicraft items along with the musical instrument vuvuzela.
The products are being sold at the single store in the OC headquarters, as well as four mobile vans that will take the merchandise to the doorsteps. Prices range from Rs 25-300.
The products will also be available for online sales at On 15 September high-end products will be launched.

The merchandise will also be available at all the competition venues and Games village as well as at the high footfall areas in the capital that includes international and domestic airport terminals, metro stations, selected railway stations and retail outlets.
Premier Brands is also looking for tie ups with companies interested in licensing and product sales at stadium venues.

The merchandise plan was supposed to have been launched back in May but got delayed. Premier Brands had aborted the deal but then re-considered out of national interest.

The lackadaisical approach of the OC can be seen from the fact that merchandising for the 2008 Beijing Olympics had started three years earlier. The 2012 London Olympics‘ flagship store and online sales have already started two years in advance.

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