MUMBAI: Priti Nair‘s recently launched Curry nation has won the creative mandates of Emami‘s Fast Relief, Hairlife and Lalima brands. The mandate for the three brands is on a fee basis.
 
Confirming the news to indiantelevision.com, Nair said, "I have worked with Emami before and have great respect for them. The campaign will be rolled out soon and everything is in the process of development right now."
 
JWT‘s second agency, Fortune Communications is the incumbent on the Lalima (blood and skin purifier), while the creative duties for Fast Relief (pain relief ointment) was previously handled by Kolkata-based creative shop, DPS Advertising and Marketing. Part of the creative mandate for Fast Relief will continue to remain with DPS.

Fortune Communications also handled the creative duties of Emami‘s new herbal product, Hairlife, during its test marketing phase.
 
With over 30 products under its belt, Emami Limited, the flagship company of Emami Group, is a Rs 11 billion business entity offering various personal and healthcare consumer products is engaged in manufacturing and marketing of health, beauty and personal care products that are based entirely on ayurvedic formulation.