MUMBAI: Delhi-based Creative Think Media (CTM) Group has entered into a strategic alliance with the brand consulting boutique firm BehindTheMoon Consultants for brand advisory to its selected clients.

BehindTheMoon chief associate Zaara Khader said, "Advertisers in the SME sector need our kind of consulting services the most since they work on stringent budgets but hesitate on coming to independent consultants such as us as they feel this will tax their already tight budgets or even due to paucity of information. CTM has got us on board for a host of their clients and we respect that ingenuity immensely."
 
BehindTheMoon offers strategic consulting on matters of brand development and has developed a filter where every initiative of the brand including all communication strategies is processed through it.

CTM select clients so that higher efficiencies are achieved in advertising and the clients not only get more for their advertising buck but also build formidable brands.