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Cricket South Africa seals 6-year sponsorship deal with Momentum

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MUMBAI: Cricket South Africa (CSA) has roped in financial services group Momentum as its official single-title sponsor of all one-day events under its jurisdiction.

The contract gives Momentum full sponsorships rights of One-Day International (ODI) cricket as well as One-Day Domestic events, both at franchise and affiliate level over the next six years.

According to South African daily The Star, the sponsorship is in the region of 30 million Rands.

The sponsorship also includes a boost for ongoing development at provincial level with support of the National Club Championships included in the deal.

CSA Acting CEO Jacques Faul said, “This new ODI partnership will play a significant role in our ultimate objective in this format of finally bringing the ICC World Cup back to our trophy shelf in 2015. This support will enable us to achieve our vision of making cricket a truly national sport and South Africa a nation of winners.”

Momentum CEO Nicolaas Kruger said, “Momentum is delighted to have secured this sponsorship deal. We are pleased that we have had a meeting of minds on the way forward for cricket in South Africa."

The deal will come as a boost for CSA which was rattled by misappropriation of funds involving former chief executive Gerald Majola, who was suspended by Cricket SA’s Board of Directors pending inquiry.

“With regard to the necessity to improve future governance issues, Momentum is satisfied with both the contractual assurances, as well as governance improvements that have been implemented by CSA. We see this investment as a solid business proposition for the Group and a way to align and extend our brand awareness to a broader audience," added Kruger.

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