MUMBAI: Event management company Cri Events has unveiled its new brand Identity. As a part of the initiative, the company has unveiled its new logo which is formed by using the symbol of Sigma.

Cri Events founder, director Rajesh Varma said, "Sigma is a Greek letter, which means Bonding. Through this logo we have tried to showcase a perfect bonding between our three major processes - to ideate, to create and to fascinate our clients and audiences. And, the vibrant colour gradient signifies our dynamism and the ability to adapt."

"The business has evolved so much in the last 16 years, that we felt the need to change with the evolution, and our thought was to keep it simple and creative. I think we have hit the nails head with this new look. It epitomises all that we stand for and I am very proud of the team to have managed the same internally" he added.

Cri Events creative director Harshit Sinha said, "We believe that Innovation comes from blending. There is no real formula for fascinating experiences but there are common threads. When blended, these threads create extraordinary experiences. At CRI Events we are proud to have these magical threads. The thread to ideate, the thread to create and the thread to fascinate. All this is the essence of our new logo."