Creativity connoisseurs PROMAXBDA set to ride the new wave at their india chapter, with “the new wave” as the theme for 2019

The Boot Camp, Masterclass conference and Awards will be held on the 28th and 29th of May 2019

MUMBAI: PromaxBDA is back with its 16th India edition. Since 1997, PromaxBDA has honoured creativity, innovation, and storytelling in the media and entertainment industry. In 2019, PromaxBDA India is once again committed to celebrate exceptional work in promotions, design, and marketing. They have revealed ‘The New Wave’ as this year’s exciting theme.

“What’s best if we can ride the new wave and turn this force of nature that impacts our creative world by embracing new frontiers and thriving in this whirlpool of change. If we can all ride the crest of the new wave, we’d have the most spectacular view of our lives”, said Raj Nayak, Ex-Chief Operating Officer Viacom18 Media Pvt Ltd and PromaxBDA India 2019 Conference Chair.

To catch the dynamic digital wave, PromaxBDA has added cutting-edge digital categories to its schedule. These include “Best Social Media Campaign for A Channel” and “Best Content for Digital”. Additional categories added to this year’s robust roster are “Set Design (Physical or Digital)” and an upgrade to the preexisting special category, “Best Promo Not in Hindi Or English”.

Rajika Mittra, Country Head (India, Hong Kong, and the Philippines), PromaxBDA said. “Creativity has always been at the core of PromaxBDA. The rapid increase of smartphones users and the sudden growth in media consumption in India is creating a technological shift at a fast pace. This has unleashed a new wave of energy and productivity, as content creators, promo makers, advertisers, and marketers are focusing on higher, cognitive thinking. At PromaxBDA, this time we want to stay focused on the big question - what all can you do to set sail the new wave”.

PromaxBDA evaluates the competition each year to ensure that the awards are relevant and responds to latest trends in short format content and creative advancements within the television and broadcast industry. With a spectacular line-up of distinguished speakers including Carl Addy, Creative Director at Mill+ and Richard Holman, Creative Thinker, Writer & Speaker already in their kitty, PromaxBDA 2019 promises multifaceted creativity and a rich experience.

PromaxBDA is accepting entries for all categories for 2019. The deadline to enter the PromaxBDA India awards is 11th March’19. Entry details, information on the bootcamps & masterclasses, and award rules & regulations can be found on the PromaxBDA India website

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