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Creativeland Asia wins Cinthol's creative biz

MUMBAI: Creativeland Asia has won the creative mandate of Godrej‘s personal care brand Cinthol.

The agency will be working on the rebranding of Cinthol. It will be offer fresh thinking while making it relevant for today‘s consumer and their needs.

Creativeland Asia founder and creative chairman Sajan RaJ Kurup said, "Godrej has shown immense faith in Creativeland Asia. Working on Godrej Expert was an interesting challenge and the response from our client-partners has been very encouraging. Taking this partnership ahead, I am excited to work on Cinthol. Right from the 1980s, Cinthol has been an iconic brand. We all remember the days when popular celebrities such as Vinod Khanna. We need to simply recreate the magic and the stature Cinthol enjoyed in the past."

Godrej Consumer Products head sales and marketing Sunil Kataria added, "Creativeland Asia has a fresh and creatively unique approach to brands. Cinthol is an iconic brand. We look forward to a strong association with Creativeland Asia as we work towards unlocking Cinthol‘s immense potential."

Creativeland Asia has also worked on Godrej Expert.

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