MUMBAI: Creativeland Asia, the advertising and brand communications agency, has announced two senior level appointments in its creative team.

The company has hired Harshad Lad as head creative operations and Neville Shah as creative director.

Creativeland Asia founder and creative chairman Sajan Raj Kurup said, "We are growing rapidly, and it was critical for us to get in senior people with the same kind of beliefs as ours. I have known Harshad for over eight years now. His varied experience and his understanding of business and brands are invaluable to us. Above all, he comes with a certain degree of discipline which we deem important at Creativeland."
 
"Neville brings with him as much passion as experience. He is multi-talented and self-driven, and at Creativeland we have seen these qualities take us really far," Kurup added.

Lad brings with him over 17 years of experience from across SME, start-ups and the BTL space. He moves in from C2S, his start-up consultancy aimed to connect consumers to sales with the help of advertising and brand communications. Prior to C2S, he was VP at O&M.

Meanwhile, Shah has been associated with TBWA, Mudra and JWT, where he handled brands like Set Max, Standard Chartered Bank, Bajaj Allianz Life Insurance, Dabur, HBO, Philips, BPL Mobile and Wrigley, among others.