Creativeland Asia selects Roy Menezes as creative director

MUMBAI: Creativeland Asia has roped in Roy Menezes as creative director of its digital operations.

Menezes moves in from Rediffusion--Wunderman, the digital and direct communications arm of Rediffusion India, where he worked for more than a year as creative director.

According to an official statement, this appointment is a step further towards bringing together technology and creativity.

Menezes comes on board with an experience of nearly 13 years.

Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “In the last few years, we have reinforced our hold of the digital media and have successfully executed some very brilliant campaigns in the digital space which have been applauded and awarded world over. While I met several people, Roy’s mastery over the medium and his passion for creativity made me finally bring him on board. I’m sure his judgment, drive and experience will take us much further.”
Menezes has been associated with RMG Connect and Tribal DDB in the recent past, where he led teams to win awards for campaigns such as the Idea Cellular “Idea Mobile Roadie Challenge” and the Reliance Mobile “Go for it”.
Stated Menezes, “I am all geared up to work as part of one of the hottest creative and strategic solutions companies in Asia. What drew me towards Creativeland is the high culture and creativity; while all the work has been very distinct from each other, they all carry the same appeal. The campaigns have been unique in approach, uncompromising in delivery and most relevant and effective for brands. It excites me to see how I can put my experience to create.”

Apart for being a specialist in digital, Menezes also has print and television work experience.

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