MUMBAI: Creative Inc has recently won the creative mandates of Nova Specialty Surgery (NSS) and Nova Orthopedic and Spine Hospital (NOSH).

The agency has won the accounts in a multi agency pitch. According to the sources, couple of renowned agencies took participation in the multi agencies pitch. The incumbent agency was Ogilvy India.

The business size for the both accounts are one crore.

Talking about the account win, Creative Inc creative director Charu Nathan said, "Today, there is a drastic change in healthcare services. It is obvious that patients have become more informed, and expect the best. They are constantly on the lookout for services that combine experience with expertise."

NOSH's creative mandate includes print, radio, outdoor, onsite, industry-specific and in-clinic communication mediums. The campaign will target cross-section of society for whoever is in need of orthopedic help.

In 2009, Nova launched the concept of short stay surgery centers in India. Moving to the second phase of expansion, Nova is creating surgical facilities for dedicated specialties.