VARCA, GOA: It was Ogilvy‘s night at the Goafest as it walked away with 51 metals including a Grand Prix to rule supreme in the creative world.
Ogilvy India took home the Creative Abby Grand Prix in the Digital & Interactive category for their ‘Photographs Case‘ creation for Fox Crime.
Creativeland Asia also pocketed the Grand Prix for its work for Audi in the Integrated category and ended with one Gold and five Silver.
Ogilvy & Mather scooped up 11 Gold, 16 Silver and 23 Bronze metals. The agency won maximum Gold in the Direct category with a kitty of four, three of which came for its work for Fox Crime. The other categories it won Gold for included Film (Imperial Blue), Radio (Tata Sky), OOH (Mentos Sour Marbles), Print (Mentos Sour Marbles), Design (Mentos Sour Marbles) and Digital and Mobile (Fox Crime).
Taproot India bagged the next highest number of Gold awards, taking home 34 metals. The agency won six Gold, 13 Silver and 15 Bronze metals. It won Gold trophies in categories like Film (Airtel), OOH (Audio Book India), Print (Audio Book India), Print Craft (Times of India) and Integrated (Pepsi and Vodafone).
Leo Burnett bagged three Gold Abbys. The agency won 35 metals, one more than Taproot. It took home 11 Silver and 21 Bronze trophies.
DDB Mudra won a total for 32 trophies with two Gold, 13 Silver and 17 Bronze while Grey India won 17 awards with one Gold, six Silver and 10 Bronze.
A total of 332 metals were given away this year at the Creative Abbys, which included two Grand Prix, 34 Gold, 117 Silver and 179 Bronze.
|
Agency
|
Grand Prix
|
Gold
|
Silver
|
Bronze
|
Total
|
| Ogilvy India |
1
|
11
|
16
|
23
|
51
|
| Taproot India |
|
6
|
13
|
15
|
34
|
| Leo Burnett |
|
3
|
11
|
21
|
35
|
| DDB Mudra Group |
|
2
|
13
|
17
|
32
|
| Grey India |
|
1
|
6
|
10
|
17
|
| Creativeland Asia |
1
|
1
|
5
|
|
7
|
| BBDO India |
|
1
|
4
|
8
|
13
|
| JWT India |
|
1
|
3
|
12
|
16
|
| Contract Advertising India |
|
|
5
|
7
|
12
|
| ideas@work |
|
|
3
|
4
|
7
|
| Maxus India |
|
|
3
|
4
|
7
|
The Creative Abbys received 4250 entries compared to 3500 entries last year. A total of 175 agencies participated, eight of whom were from other countries.
Out of the total 175 participants, 61 agencies walked away with awards including four of the eight foreign participants - Grant McCann Erickson, Leo Burnett Solutions INC, Phoenix Ogilvy Sri Lanka and Publicis Solutions (Leo Burnett Sri Lanka).
Interestingly, the Abbys received entries from Grant McCann, but the Indian branch did not send any entry this time around.
Click here to open creative abby Awards‘ list.
Also Read:
Ogilvy wins Digital & Interactive Grand Prix
Mindshare takes home Grand Prix at Media Abbys
