Creative Abby Awards 2017: Star Plus & Colors win a gold each in broadcaster category

GOA: The 12th edition of the annual marketing and advertising event Goafest on Friday announced the winners of Creative ABBY Awards 2017.

Star Plus bagged eight metals this year including a gold in the category of the best original music score for the TV programme P.O.W, and four silver and three bronze.

Viacom 18’s Hindi general entertainment channel Colors bagged a gold in the category of the best original music score for the show Shakti. Also, its English entertainment channel, Comedy Central won silver in the same category.

Sony Pictures Network India’s English movie channel Le Plex won silver for best movie promo by a TV channel.

On winning eight awards and gold for P.O.W, Star India president and content studio head Gaurav Banerjee shared, “P.O.W is an awesome show and deserves all the accolades it can get. My good wishes to Saugata Mukherjee and Nikhil Advani who made the show.”

In the next category, that is radio, Scarecrow Communications, that bagged 10 metals last year, managed to improve its tally with 12 metals, with six each in bronze and silver.

Dentsu Aegis Network’s Dentsu Creative Impact, that bagged nine bronze in 2016, became the joint winners in metal tally along with Scarecrow with 12 metals, five bronze and seven silver. With two gold and four silver recognition, Taproot Dentsu came in third in the metal tally.

JWT India bagged one gold, and two silver and bronze each in this edition of Creative ABBY Awards.

Law and Kenneth Saatchi & Saatchi Pvt. Ltd. failed to grab any gold, however, succeeded in collecting three silver and one bronze metal.

Red FM’s Vodafone Super Cheer Hakke Bakke for IPL 2016 earned a bronze in ‘Original Music Score’. Radio Mango’s ‘Women’s Day’ programme helped the station win a silver in the recently-concluded edition of Goafest.

In Brand Activation category, The Social Street bagged nine metals, two gold, three silver and four bronze. Taproot is the second winner in the same category, and won a total of seven metals which include one gold, three silver and three bronze.

In branded content category, Maxus and Famous Innovation Digital Creative Pvt Ltd won a total of six metals. Maxus bagged two gold and four bronze whereas Famous Innovation Digital Creative won two gold, three silver and one bronze.

Mindshare won three metals, one gold and two silver in the same category. Dentsu Webchutney won a gold.

In Public Relations category, Adfactors PR won total eight metals which include three gold, two silver and three bronze. Isobar India and Dentsu Webchutney won a gold each in the same category. Marico Limited won seven bronze.

2017 ABBY’s received 3,456 entries this year, in which the total number of entrants were 348 including 254 creative agency entrants.

Latest Reads
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM
Arun Sharma elevated to COO for Delhi business at Initiative

Initiative, which is a full-service media agency from IPG Mediabrands, has promoted Arun Sharma to the role of chief operating officer for Delhi business.

MAM Media and Advertising People
Apple signs multi-year deal with Oprah Winfrey

MUMBAI: Remember the Oprah Winfrey show? The unstoppable business woman  behind the show has now signed a multi-year content partnership with technology company Apple. Winfrey will work with the iPhone maker to produce TV shows for its forthcoming streaming service. Winfrey is a renowned media...

MAM Marketing Brands
Hypercollective brings up an BBG's emotional short film on this Father's Day

The short film is created by Hyper Collective, an collaborative communication, technology and marketing company headed by KV Sridhar aka Pops.

MAM Media and Advertising AD Agencies
Dentsu Webchutney, Filpkart launch unique campaign with Instagram emoji slider feature

MUMBAI: Dentsu Webchutney, the multinational media and marketing communication company, has today launched a unique campaign using Instagram’s emoji slider feature for the exclusive launch of Honor 7A-SlideShot on Filpkart. The emoji slider sticker on Stories, is another fun place where your...

MAM Media and Advertising Ad Campaigns
Google invests $550 million in Chinese e-commerce company

MUMBAI: American multinational technology company, Google, is all set to invest $550 million in China’s second largest e-commerce company The move comes as part of the technology giant’s effort to expand its presence in fast growing Asian market. Under the agreement, Google will receive 27...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories