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Creative Abby Awards 2017: Star Plus & Colors win a gold each in broadcaster category

GOA: The 12th edition of the annual marketing and advertising event Goafest on Friday announced the winners of Creative ABBY Awards 2017.

Star Plus bagged eight metals this year including a gold in the category of the best original music score for the TV programme P.O.W, and four silver and three bronze.

Viacom 18’s Hindi general entertainment channel Colors bagged a gold in the category of the best original music score for the show Shakti. Also, its English entertainment channel, Comedy Central won silver in the same category.

Sony Pictures Network India’s English movie channel Le Plex won silver for best movie promo by a TV channel.

On winning eight awards and gold for P.O.W, Star India president and content studio head Gaurav Banerjee shared, “P.O.W is an awesome show and deserves all the accolades it can get. My good wishes to Saugata Mukherjee and Nikhil Advani who made the show.”

In the next category, that is radio, Scarecrow Communications, that bagged 10 metals last year, managed to improve its tally with 12 metals, with six each in bronze and silver.

Dentsu Aegis Network’s Dentsu Creative Impact, that bagged nine bronze in 2016, became the joint winners in metal tally along with Scarecrow with 12 metals, five bronze and seven silver. With two gold and four silver recognition, Taproot Dentsu came in third in the metal tally.

JWT India bagged one gold, and two silver and bronze each in this edition of Creative ABBY Awards.

Law and Kenneth Saatchi & Saatchi Pvt. Ltd. failed to grab any gold, however, succeeded in collecting three silver and one bronze metal.

Red FM’s Vodafone Super Cheer Hakke Bakke for IPL 2016 earned a bronze in ‘Original Music Score’. Radio Mango’s ‘Women’s Day’ programme helped the station win a silver in the recently-concluded edition of Goafest.

In Brand Activation category, The Social Street bagged nine metals, two gold, three silver and four bronze. Taproot is the second winner in the same category, and won a total of seven metals which include one gold, three silver and three bronze.

In branded content category, Maxus and Famous Innovation Digital Creative Pvt Ltd won a total of six metals. Maxus bagged two gold and four bronze whereas Famous Innovation Digital Creative won two gold, three silver and one bronze.

Mindshare won three metals, one gold and two silver in the same category. Dentsu Webchutney won a gold.

In Public Relations category, Adfactors PR won total eight metals which include three gold, two silver and three bronze. Isobar India and Dentsu Webchutney won a gold each in the same category. Marico Limited won seven bronze.

2017 ABBY’s received 3,456 entries this year, in which the total number of entrants were 348 including 254 creative agency entrants.

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