MAM

Crazeal, Citizen Watches and ASUS partner with Dark Knight

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/10/watches.jpg?itok=zT6ANa8B

MUMBAI: As one of the most awaited Hollywood movies ‘The Dark Knight Rises‘ releases in India, the brands are leveraging the opportunity by partnering with it to increase their visibility and reach to their target consumers.

Crazeal is promoting its new ad campaign through the TDKR release. The company is hosting a special screening of the movie for its audience and is offering discounts on the movie tickets. The company will showcase its ‘Who Can Resist‘ campaign at the time of screening. It is holding the screening across nine cities including Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Pune, Jaipur, Chandigarh and Kolkata. Special Crazeal-Batman memento will be given out and there will be on-ground activities.

Groupon India (parent company of Crazeal.com) CEO Ankur Warikoo said, "It is an experiential marketing activity. There is a similarity between the target audience of Crazeal and TDKR. We have tied-up with different theatres in different cities. We have taken the theatres that match with our target consumers. This will help increase visibility, engage our consumers and create a physical contact. We are also going to display our commercials of the new ad campaign."

Crazeal CMO Sachin Kapur added, "Our target audience who we are tapping through this activity is mainly Gen X, because Gen Y has never been exposed to Batman comics. On the site we are just running the deal, but we are promoting this via our social media fan pages. It is a comprehensive BTL activity."

Citizen Watches India has tied up with Warner Bros‘ The Dark Knight Rises (TDKR) to promote its new Super Titanium range. The company is launching a multi-media campaign via television, press, digital, outdoor, multi-brand stores across the country and ambient media in Cinema foyer.

Citizen Watches India MD Katsusuke Tokura said, "The Batman symbolises resilience, toughness and durability which co-relates to the new Super Titanium collection from Citizen ensuring a strong co-branding message to our target consumer".

The media agency working on the account of Citizen Watches is Initiative media.

Initiative Media executive vice president - South Subhas Warrier added, "The tie up was very apt as the brand was looking for sstrong association that is topical in nature to coincide with the bringing of the Super Titanium range to the ever discerning Indian consumers. Talking to them through legendry movies such as The Dark Knight series leaves a stronger imprint in the consumer mind".

Citizen Watch buyers had got a chance to watch the film at a Pre-screening before the World did. The selective buyers of the Super Titanium watch will be also given free movie passes.

ASUS and Warner Bros. have engaged in a special cooperative campaign to highlight TDKR. The caped crusader has chosen ASUS tablets and notebooks as the official portable computing products of his latest campaign.

From now until 31 August, ASUS and Warner Bros. are giving customers around the globe the chance to get more immersed in the thrills of The Dark Knight. In addition to joint marketing efforts, ASUS products are also set to act as the official sponsors of The Dark Knight premiere in select markets.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/redington_0.jpg?itok=47d4qszR
Redington unveils new global brand identity

Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity with a new logo and tagline – Seamless Partnerships.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/aegon_0.jpg?itok=_z2N9asB
Aegon Life Insurance focuses on relieving tension in new ad

Aegon Life Insurance has recently launched its new media campaign, ‘Aegon Toh Tension Gone’ which focuses on relieving financial stress through its insurance solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/future.jpg?itok=kIhNygib
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tinder.jpg?itok=3ym7aDoi
Tinder peeks into a world of possibilities in latest ad

MUMBAI: Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tan.jpg?itok=5VXQ1BvA
Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/auto.jpg?itok=8gy1PmJy
Crabtree celebrates laziness in latest campaign

Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Sam_Balsara.jpg?itok=XtbZChot
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/priya-warrier.jpg?itok=dL0iN4uI
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/onlinelove.jpg?itok=SD3Wb5jH
Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories