MUMBAI: Ultraviolet Digital, the digital arm of Crayons Advertising, has won the digital duties for the Ministry of Tourism’s Incredible India campaign. The agency will be handling the digital promotion of the tourist campaign in order to give it a worldwide reach.

Crayons Advertising president Ranjan Bargotra said, “Nowadays the traveller is literally online. He turns to the internet for his research and bookings. We plan to combine a host of things in the digital medium to ensure that the Incredible India campaign reaches maximum travellers across the globe.”

The client brief requires the agency to drive traffic and create imagery for the tourist all over the world. The digital leg of the Incredible India campaign would be one of the single largest efforts of its kind, the agency said.

The agency also handles the digital duties for Kerala Tourism and the print mandate for the Incredible India Campaign.