MUMBAI: Zen Mobile has awarded its creative business to Crayons Advertising agency. The size of the account is between 150-200 million.

Bates 141 was the incumbent agency.

The account that was won following a multi-agency pitch saw participation of agencies like Saatchi & Saatchi, Brand Curry and Prathamb Advertising.
 
The brief given by the company was to create awareness about the brand and increase its market share.

Commenting on the win, Crayons Advertising President Ranjan Bargotra said, "Zen Mobile has been in the market for more than two years. The mobile phone market is growing with more than 200 brands currently. It is a challenge to break the clutter and compete with other brands. It is exciting to create something that will increase Zen‘s market share."

Zen Mobile has Amitabh Bachchan as its brand ambassador. The company manufactures handsets ranging between Rs 1,400-7,000.