Crayons bags creative duties for Incredible India domestic print campaign

Crayons bags creative duties for Incredible India domestic print campaign

MUMBAI: Crayons Advertising has bagged the creative duties for the domestic print campaign of Incredible India.

The Ministry of Tourism has earmarked Rs 600 million for its domestic campaign across all media platforms, with its focus on the country’s heritage and natural beauty.

The campaign will have a strong portion of its budget allocated towards television and print.