Crayons Advertising ventures into OOH biz

Crayons Advertising ventures into OOH biz

MUMBAI: As part of its expansion plan, Crayons Advertising has ventured into out-of-home business (OOH) and has set up Crayons OOH as a new division.

The company‘s OOH media division will be handled by Crayons Advertising business head Gurjeet Singh who will look after operations of both its units in Delhi and Mumbai.

Confirming the new venture Singh says, "As of now, we were handling only the creative duties. The OOH division will enable us to tap into media accounts."

The company has won several accounts for their new business that includes Fortis Hospitals based in Delhi and IVO, a company foraying into real estate.

"With our OOH division, we hope to generate Rs 500 million by the year-end," Singh adds.

Recently, Crayons was assigned with the creative duties of Maharashtra Pradesh Congress Committee.