MAM

Crackle signs on to comScore's all-platform measurement service

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/22/Sony%20Pictures%20Television%20International.jpg?itok=yoSW1whD

MUMBAI: Crackle, Sony Picture Television‘s free ad-supported video streaming service, has partnered comScore to launch a first-of-its-kind all-platform audience measurement deal.

This initiative will leverage comScore‘s audience measurement techniques to produce unduplicated audience size and demographics across the entire Crackle entertainment network, which includes all screens and platforms - online, mobile/tablet, connected TV and game consoles.

Data will be available during the second quarter and Crackle will be the first in the industry to use this methodology to provide advertisers with comScore video audience measurement for all of its devices and 20+ apps.

comScore said that its proprietary methods leverage census-level media measurement that produces audience samples numbering in the millions, far surpassing traditional TV audience counting methods.

In addition, this census-level reporting - which provides enough common touch points between each platform to determine cross-platform overlap - serves as the basis for comScore‘s multi-platform audience de-duplication techniques.

"Before this new capability, there had been no audience measurement of connected TV and game consoles, so publishers and networks could not provide an unduplicated audience number," said Sony Pictures Television executive vice president, digital and Crackle GM Eric Berger.

"With the help of comScore and their revolutionary approach, we can now provide advertisers with measurement that includes the audience size and demographics across all of Crackle."

"Our development of this multi-platform attribution technique cracked the code for determining a single unified audience number across platforms, and we designed it with the knowledge that it could theoretically scale to accommodate the growing number of media channels today," said comScore President of Commercial Solutions Serge Matta.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Malay-Dikshit.jpg?itok=cPSgkAyA
Tata Sky's #RecallBengal reminisces art forms on Durga Pujo

MUMBAI: Tata Sky has rolled out its #RecallBengal campaign on the occasion of Durga Pujo.  This first ever digital-only campaign will celebrate Bengal’s rich and vibrant culture by capturing and documenting the folk art indigenous to the Bengali community based across the country.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/havas.jpg?itok=N1r7Zldr
Havas hires Contract's Chakraborty to lead creative partner Benckiser team

Sanghamitra 'Shong' Chakraborty has joined Havas Media's Gurgaon operations as the senior vice president and business head. She will lead the integrated Reckitt Benckiser (RB) team at Havas India, which is the creative partner for many of RB India's brands.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Sunny_Nagpal.jpg?itok=j6ZD_RFz
Httpool partners with Twitter to expand ads

MUMBAI: Httpool, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, and Twitter have come together.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Vineet_Sodhani-Meenakshi_Menon.jpg?itok=QGgGM_2j
Times' Vineet Sodhani joins Spatial Access as CEO

MUMBAI: Spatial Access, a media audit company, has a new leader at the helm; Vineet Sodhani has taken over as the CEO.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories