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Corporation Bank doubles creative agencies to eight

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MUMBAI: Mangalore-based Corporation Bank has decided to take the services of eight agencies including Magnum Intergrafiks, R K Swamy BBDO, Inter Publicity, Ad Syndicate, Sobhagya Advertising, Akar Advertising, JWT and Mudra to handle its creative duties for the next two years.

- Talking to indiantelevision.com, an official of the bank revealed that since the bank’s budget was limited, they had empanelled just eight agencies. "Last year out of a budget of Rs 350 million, only Rs 60 million was earmarked for hiring agencies to handle the bank’s creative duties."

The official further stated that last year the number of agencies doing the creative duties for the bank was just four. The agencies doing creative duties of the bank last year included R K Swamy BBDO, Ad Syndicate, Magnum Intergrafiks and Goldmine Advertising.

The new development is the result of a multi-agency pitch process that was conducted in Mangalore earlier this year. The empanelled agencies would be responsible for carrying out the bank‘s publicity campaigns across media channels.

Launched in 1906, Corporation Bank was nationalised in 1980.

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