As part of his new mandate, Damani will report to executive vice-president planning Rohit Srivastava.

Says Srivastava, "I am delighted to have Damani on board. He exhibits a solid confidence level and an eclectic process, a rare combination that will help benefit our businesses largely."

Damani began his advertising career Publicis Ambience (then Ambience Publicis) as account manager and later he moved on to join L‘Oreal India‘s marketing division.

Some of the clients in the Contract kitty include HSBC, Asian Paints, Aegon religare and Tata Indicom.