MUMBAI: Manish Bhatt, senior vice-president and executive creative director at Contract Advertising, has put in his papers to pursue his interest in political communication.

Bhatt will serve his notice period till November-end and then work as communications advisor to the state of Gujarat. 
 
Says Bhatt, "I am not quitting the advertising industry. I am only taking a break from the industry."

"Recently, I was involved with a project for Tata Indicom in Gujarat involving a lot of celebrities with the CSR touch. The campaign was a huge success and now I am looking at taking up similar projects for the government," he adds.
 
Bhatt began his career at Contract in 1995. Later he moved on to Ogilvy & Mather and then Publicis Ambience. He then joined McCann Erickson before returning to Contract in 2007.