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Contract Advertising creates CNBC-TV8's new campaign

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MUMBAI: Business news channel CNBC-TV18 has launched a new brand campaign titled ?Hello Dreamers? that has been conceptualised and created by Contract Advertising.

The 360 degree campaign will be launched in five markets - Mumbai, New Delhi, Bangalore, Kolkata and Ahmedabad, across television, print, OOH, digital, social media and radio.

According to the channel, the objective of the campaign is two-fold. Firstly, to reiterate the channel?s relevance with existing constituencies of viewers and secondly, to establish relevance with new audiences as a brand that assists them in realising their ambitions.

Contract Advertising chairman and chief creative officer Ravi Deshpande said, "CNBC TV 18 has been the clear leader by far in the business news channel segment and has given a consistent leadership performance for the past 13 years. We needed to speak from this strong leadership position. We believe that the Hello Dreamers campaign delivers on this by engaging with a whole new generation of corporate leaders, businessmen and investors."

"?Hello Dreamers? is a clarion call by CNBC-TV18. It aspires to be an inspiration to anyone with a business dream. It is an invitation to rise above the gloomy realities of the daily environment. It sees a world in which positive, proactive thinking can indeed make dreams come true," Deshpande added.

The TV ad vividly captures all the agony of having a dream and then the joy of making it happen. Meanwhile, the print ads and hoardings together position CNBC-TV18 as inspiration to anyone with a big dream.

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