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Contract Advertising bags Ashok Leyland account

MUMBAI: Contract Advertising has got the creative mandate to work with Ashok Leyland.


The agency‘s Mumbai branch will handle the account. It aims to create a new position and campaign for the company‘s medium and heavy commercial vehicles.


Mudra was the incumbent on the account.



Contract Advertising EVP Kumar Subramaniam said, "Ashok Leyland is an established name with a strong positive equity and we will aim to build on that equity as we develop new ideas for the brand."


Ashok Leyland head - branding and marketing communications Alok Saraogi stated, "Contract, besides creative, projected their smart understanding of our business, which really pursued us to get into a relationship with them."


Mindshare handles the media duties of Ashok Leyland, the flagship of the Hinduja Group.

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