MAM

Constant Contact offers Indian SMBs affordable tools to grow

MUMBAI: Constant Contact, an Endurance International Group company, has announced the launch of its email marketing services in India. Constant Contact aims to support this market fully and help small businesses in India build successful, lasting customer relationships. Constant Contact hosted a networking lounge at ad:tech.

India had approximately 350 million Internet users at the end of 2015, with 730 million expected by 2020[1], making this market ripe for new small businesses. To help these small and medium businesses (SMBs) and digital marketing professionals, Constant Contact’s launch in India will be highly localized to meet the needs of the Indian market – taking the best of a technology that currently serves the U.S. market and optimizing the product for India. Constant Contact will offer its customers in India use of a version of the product for free – with the option to move to a paid plan based on their usage patterns and needs.

In addition to email marketing solutions, Constant Contact will have a dedicated India website, which has been updated and enhanced for Indian users to offer a better experience. Keeping in mind the user and purchase decision behavior of local customers, the company will also offer local payment options as well as sales and support staff. Constant Contact will also offer training and onboarding, campaign setup and templates, as well as analysis tools that will enable users to measure the efficacy of their campaigns.

“India is one of the fastest growing economies in the world and has one of the most burgeoning small business and start-up ecosystems. Boasting the second highest search volume for email marketing of any country in the world in the first half of 2016, India is a critical growth market for us,” said Endurance International Group EVP and GM - international markets Pankaj Gulati.

“The best way to have happy customers in India is to provide fully localized solutions with local payment methods and local support. With this infrastructure already in place and with the global brand recognition of Constant Contact, we are demonstrating our commitment to serve the business community in India."

As part of the Endurance family of brands, Constant Contact is able to extend its reach and be a better partner to small businesses across the globe. Leveraging the current Endurance International Group footprint in India, Constant Contact has unique access to new customers, especially emerging small businesses that are just getting started with web hosting.

“Endurance is committed to investing in global markets and the success we’ve seen with BigRock in India has given us the insight to expand our presence there with email marketing,” said Endurance International Founder & CEO Hari Ravichandran. “We are thrilled to bring Constant Contact to India, a market that has been hungry for a localized professional, reliable email marketing solution.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/amit.jpg?itok=iNniYqD2
Amit Adarkar, Ipsos India CEO picks up additional charge of operations director for Ipsos Asia Pacific

Ipsos India has announced that Amit Adarkar, Ipsos India CEO has taken up the additional charge of Operations Director, Ipsos Asia Pacific, with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/barkha.jpg?itok=cHCVcIBz
Barkha Beauty, an affordable luxury brand with cruelty & paraben free make-up line to set foot in India

There is nothing more exciting than adding a pop of color to our routine and make-up can do it all. It could enlighten any dull face and give a runway look, making heads turn.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/rayban.jpg?itok=g9cv83Nm
Ray-ban #proudtobelong

Unique paths, universal emotions: the Ray-Ban #ProudToBelong campaign spotlights the human moments that connect us and let us find our sense of belonging.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/sympony.jpg?itok=E9t92GGh
Symphony Limited recites global market dominance in air-cooling with new Ad Films campaign

Symphony, world’s largest air-cooler company providing environment friendly cooling solutions has launched its fresh advertising campaign that recites its world leadership in the sector.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/livpure.jpg?itok=JKWOVNCJ
Livpure enters into new product category with India’s 1st Smart Air Conditioners powered by HEKA technology

Livpure Private Limited, India’s fastest growing water purification brand today entered into a new product category in its consumer lifestyle portfolio with the launch of India’s first future ready Smart Air Conditioner powered by HEKA.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/carvaan.jpg?itok=Ve2ddr3s
Chrome Picture’s Amit Sharma directs the latest - Saregama Carvaan ‘Thank You’ TVC

Chrome Pictures recently released its latest AD production for Saregama Carvaan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/ralph.jpg?itok=wS6RSGbD
Ralph Lauren unveils Earth Polo made from recycled materials

Polo Ralph Lauren is reimagining its iconic Polo shirt with Mother Nature in mind. Introducing the Earth Polo, crafted from thread derived entirely from recycled plastic bottles and dyed in an innovative process that uses zero water.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Orient.jpg?itok=FhwpwcEi
Orient Electric rolls out new TVC to promote IoT-enabled air coolers

In line with its marketing strategy for the summer season, Orient Electric has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/viraj.jpg?itok=DUvTSGjz
VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India's first multi-channel DIY social media management platform, today introduced its latest version with new and exciting features.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories