Confident Group to sponsor West Indies cricket team in two ICC events

MUMBAI: The West Indies Cricket Board (WICB) has announced Confident Group as the West Indies Team Sponsor for the ICC Champions Trophy in England next month and ICC World Twenty20 2014 in Bangladesh.

Confident Group is an Indian conglomerate, headquartered in Bangalore with interests in infrastructure, hospitality, aviation, entertainment, education and health care. Confident Group owns and operates hotels in Bangalore.

WICB CEO Michael Muirhead said, "We welcome Confident Group as our team sponsor for these two mega world cricketing events. The West Indies Team, having won the World Twenty20 in 2012 is one of the most attractive teams for a sponsor to be associated with in international cricket at the moment and we are delighted to have the Confident Group on board for the Champions Trophy and the World Twenty20 in 2014 when the West Indies will defend our title."

"This association of the West Indies Team with another major Asian company is significant from the point of view that we are able to attract some of the most high profile companies from a dynamic and wide-ranging cricket market to our portfolio and it is a demonstration of the confidence of the corporate sector in West Indies cricket which remains a strong brand on the global cricket stage," he added.

Confident Group chairman, MD Dr. Roy CJ said, "As a Group, we see and believe that there exists tremendous value in being associated with a talented, high profile and lively team like the West Indies. We will be partnering with them as the lead sponsor of the team for the upcoming ICC Champions Trophy and the 2014 ICC World Twenty20. The West Indian team boasts of cricketing legends from time immemorial and the confidence the current team exudes is surely something that energises us as a brand as well. Cricket has undergone a sea change over the years and the sheer reach of the game forms a perfect fit in our business expansion plans as well."

Sports marketing agency Total Sports Asia facilitated the sponsorship. The company‘s VP sales and marketing Tuhin Mishra said, "It has been an honour and privilege to work with the West Indies Cricket Board and Confident Group. This is yet another landmark deal from TSA‘s stable and the very first for any Indian brand like Confident Group who is reaching out to a global audience through West Indies cricket sponsorship."

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