MUMBAI: Concept Communication has bagged Bharat Electronics Ltd’s (BEL) creative duties following a multi-agency pitch that was initiated in the second quarter of 2011.

The agency has won the account for two years.

Eight agencies participated in the pitch.

According to an insider, the account size for a year is estimated to be around Rs 6 million.

Concept Communication associate VP and Bangalore head Suneet John confirmed the news to Indiantelevision.com.

John said, “BEL wanted an agency that could come up with some new, innovative ideas. It loved the simplicity of our idea. We have already started working on the account. The first thing we are doing is revamping the communication that BEL currently has.”