MUMBAI: The Indian Boxing Federation (IBF) has got XXX Energy Drink as the title sponsor for the fifth Commonwealth Boxing Championship 2010. 
 
The fifth Commonwealth Boxing Championships will be held at Talkatora Stadium, New Delhi from 10-18 March 2010.

The championship will see 140 boxers and 130 bouts from 17 countries. All major Commonwealth boxing nations like England, Wales, Scotland, Ireland, South Africa, Pakistan, Sri Lanka, Malaysia, Bangladesh, Mauritius, Kenya, Samoa, Singapore, Canada (TBC) and India will be participating in this championship. Indian boxers such as Vijender Singh, Akhil Kumar, Dinesh Kumar, Nanao Singh and Suranjay Singh will be contending for India.
 
Percept was recently appointed as the marketing agent for Indian Boxing Federation for four years till 2014.

As marketing partner, Percept will be primarily responsible to promote Indian boxing talents. They will also promote the Indian Series of Boxing which would take off after the World Series of Boxing scheduled this year. Besides, it will also play an integral part in bringing bilateral, tri-nation and other international boxing events to India.
 
Percept joint MD Shailendra Singh said, “In India, sports still takes a back seat and does not get the needed recognition and applause. It’s good to see XXX Energy Drink take keen interest in supporting and partnering with Commonwealth Boxing Championship.

"As the marketing agent of IBF we will go all out to promote this sport in India and take it to another level by making it as popular as cricket or tennis,” Singh added.

The Common Wealth Boxing Championship is being supported by the Ministry of Youth Affairs and Sports, the Organising Committee of Commonwealth Games and Sports Authority of India (SAI).