MUMBAI: Comcast is now the second-largest advertiser in the US behind Procter and Gamble.

Kantar Media said that Comcast spent $1.7 billion in ads on consumers last year. But its direct-mail fliers aren‘t part of the estimate. Procter and Gamble is comfortably at number one having spent $2.8 billion.

In third place was General Motors with $1.6 billion. Comcast increased its ad spend for NBC Universal and the Xfinity cable services as it competes fiercely with Verizon.

In 2011 Comcast was the fifth largest ad spender in the US.