Comcast appoints SPE as regional ad sales rep in Asia

MUMBAI: Comcast International Media Group (CIMG) has appointed SPE Networks – Asia (Spena) as regional advertising sales representative for E! Entertainment Television in South East Asia, Hong Kong, Japan and Korea.

CIMG MD Asia Pacific Christine Fellowes said, “Having reached a milestone in growth and distribution, the next logical step for E! is partnering with a regional ad sales group. SPE Networks boasts a proven track record for success. Asian advertisers definitely appreciate the value of consumer brand association with celebrity."

E! Entertainment Television will join Spena‘s growing bouquet of channels that includes AXN, Animax, Sony Entertainment Television, AXN Beyond, Pix, Pix Thriller, as well as recently added AETN All Asia Networks’ History, Biography, Crime and Investigation and History HD.

Spena senior VP, GM Ricky Ow said, “We redefined the working relationship between channel groups with the ad sales representation deals with AETN All Asia Networks and Comcast. I am happy that we have found two like-minded business partners, in making this significant development within the media industry."

On behalf of E! Entertainment Television in Asia, Spena will service regional advertisers with customised media, promotional and sponsorship opportunities and creative marketing solutions.

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