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Colors to promote new show via contest

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MUMBAI: In order to promote its latest offering Sanskaar - Dharohar Apnon Ki, Viaccom18’s Hindi GEC Colors has launched a contest named Sanskaar- Milaye Aapko Apno Se.

The contest asks viewers to share their experiences of biding adieu to a dear one gone abroad and narrate their story to the Sanskaar team.

The best story will win a chance to visit their dear one through with an all-expense paid trip by Colors.

Sanskaar- Dharohar Apnon Ki is the story of Jaikishan Vaishnav, a small town boy who leaves his family behind to go to USA to fulfill their dream and win back the family’s lost glory.

The promo for the contest will soon go on air featuring the show’s cast members like Ansu Ba (Aruna Irani), Parul (Sonali Sachdev) and Karsen (Rasik Dave) encouraging viewers to send in their entries by 19 February. The winner’s name will be announced during the show on 1 March.

Colors weekday programming head Prashant Bhatt said, “Sanskaar- Dharohar Apnon Ki stands for family values, bonding and strong relationships. In today’s scenario, you will find many people like Jaikishan with a similar story and background. We wanted to introduce this contest for our viewers to come forward and share their experiences with us.” He further added, “Contests like these give us an opportunity to engage with the viewers directly and understand their perspectives more closely.”

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