MAM

Colors the highest gainer in week 29 TAM ratings

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/11/22/Tam.jpg?itok=yDaMBn24

MUMBAI: As everyone waited for the standoff between IBF, AAAI and ISA to resolve, the channels went on to showcase their shows and advertisements. And before the issue could get a little murkier, the three bodies yesterday finally came up with a consensus. According to it, the media and public will now get to know television viewership in thousands, colloquially referred to as TVT. However till TAM updates its software, indiantelevision.com brings out the TAM ratings report provided by a TV channel, on how the channels fared in week 29 compared with week 28.

Hindi GECs seem to be on the winning side in week 29 of TAM ratings as most of them saw a rise in their GRPs. Colors was the highest gainer taking its score to 207 GRPs (187 GRPs)and ranking number two this week.

Star Plus continues to dominate the chart with a hike taking its tally to 243 GRPs (239 GRPs). Zee TV ranked number three marking its score to 158 GRPs (156 GRPs) followed by Sony with 157 GRPs (153 GRPs). Sab generated 152 GRPs (153 GRPs), while Life OK managed to remain stable scoring 121 GRPs (122 GRPs). Sahara One continued to remain in the bottom scoring 17 GRPs (16 GRPs).

Coming back to Numero uno Star Plus, Diya aur Baati Hum proved to be the star yet again, witnessing huge hike, the show rated 4.5 TVR (3.7 last week). Another prime time show, Yeh Rishta Kya Kehlata Hai increased its reach taking its score to 3.4 TVR (3.0 last week). Pyar Ka Dard Hai witnessed a huge growth when it rated 3.1 TVR (2.3 last week) and Saathiya rated 2.8 TVR (2.7 last week). The reality show India‘s Dancing Superstars maintained its viewership when it rated 1.9 TVR on Saturday and 1.7 TVR on a Sunday.

Colors popular celebrity dance reality show Jhalak Dikhhla Jaa attracted viewers on Saturday when it generated a 2.7 TVR (2.1 TVR) and 2.4 TVR on Sunday (2.5 TVR). Fiction shows on Colors also seems to catch viewer‘s attention. Thus, Balika Vadhu witnessed a growth generating 3.0 TVR (2.7 TVR), Madhubala- Ek Ishq Ek Junoon rated 2.2 TVR (2.0 TVR) andUttaran rated 2.0 TVR (1.9 TVR). New comedy show Comedy Nights with Kapil saw a slight rise 2.7 TVR (2.6 TVR) on Saturday and Sunday. The new entrant on the channel Mrs Pammi Pyarelal rated 1.0 TVR.

Zee TV‘s reality dance show DID Super Moms managed to rate 2.2 TVR (2.0 last week) on Saturday and 2.0 TVR (2.1 last week) on a Sunday. Its fictional offering Qubool Hai saw a drop when it rated 3.2 TVR (3.4 last week). Sapne Suhane Ladakpan Ke though registered a slight growth taking its score to 2.1 TVR (1.9 last week). The historical show Jodha Akbar generated 1.7 TVR (1.5 last week).

Fourth placed, Sony Entertainment Television‘s long running crime series seems to be enjoying the attention of its viewers. Thus CID witnessed a slight growth as it rated 2.7 TVR (2.5 last week) and Crime Petrol rated 2.1 TVR (1.8 last week). On the other hand, Comedy Circuske Ajoobe rated 1.3 TVR (1.5 last week). The channel‘s historical show Maharana Pratap saw an improvement generating 1.7 TVR (1.6 last week).

Other fiction shows either held on to their viewership or dipped marginally during the week. Sony‘s Indian Idol Junior (IIJ) notched up its rating taking its score to 2.4 TVR (1.7 last week) on Saturday and rated 2.0 TVR (1.9 last week) on Sunday.

Fifth placed, Sab‘s top chart fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel leader with 3.8 TVR (3.6 TVR). Chidiya Ghar lost points when it scored 1.9 TVR (2.1 last week). Lapataganj saw a 0.1 improvement in its score when it rated 1.3 TVR (1.2 last week). Other fictional shows witnessed marginal rise and fall as well.

Sixth placed, Life OK‘s top series Mahadev rated 1.7 TVR (1.6 last week). The new fiction showDo Dil Ek Jaan maintained its stability scoring 0.8 TVR. Savdhan India generated 1.1 TVR (1.2 last week). Shapath showed some improvement when it rated 1.4 TVR (1.2 last week).

Sahara rated 17 GRPs (16 last week), but it still continues to be at the bottom.

In the movie channels genre: Zee Cinema saw a drop, reporting 112 GRPs (121 last week); Star Gold fell to 98 TVR (103 last week and Movies OK was at 58 GRPs (60 last week). On the other hand, Max reported 106 GRPs (110 last week).

All in all, week 29 saw most of the Hindi GECs losing some and winning some, but still maintaining its loyal audiences. How will it fare next week, let‘s wait and watch.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/sanjiv.jpg?itok=rlBR5IMv
Marquees 2017: Ad club appoints HUL's Sanjiv Mehta as jury chair

Hindustan Unilever Limited CEO and MD Sanjiv Mehta will be chairing the jury for the Marquees awards in its debut year. The Advertising Club had announced the differentiated ‘Marquees 2017’ at Goafest in April.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/Monty%20Singh.jpg?itok=ULoJAvJ9
Gartner ranks Genpact as 'visionary' for workplace services

NEW DELHI: Global professional services firm focused on delivering digital transformation for clients Genpact has been named by Gartner as a Visionary in its January 2017 Magic Quadrant for Managed Workplace Services (MWS), North America report. Gartner also recognized Genpact across three use MWS...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/brokerage.jpg?itok=pakZvrX4
Anuj Puri rebrands JLL's residential brokerage biz

MUMBAI: Anuj Puri, former chairman & country head of international property consultancy JLL India, has announced the launch of Anarock Property Consultants, essentially rebranding JLL's erstwhile residential brokerage business which he acquired earlier this year. Simultaneously, Puri announced...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/27/inside%20%284%29.jpg?itok=QpDkWfv2
Top 10 television advertisers during first 24 weeks of 2017

BENGALURU: Hindustan Unilever Limited (HUL), Reckitt Benckiser (India) Ltd (RBIL) and Baba Ramdev’sPatanjaliAyurved Ltd (Patanjali) were the three top advertisers that have been present in all the 24 weekly lists of Broadcast Audience Research Council of India (BARC). All the three players are...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories