Colors takes leap forward with Balika Vadhu

MUMBAI: Balika Vadhu, Colors‘ flagship property, demonstrated that it has not lost steam as it took a five-year leap to create excitement and pace up the storyline.

The revelation of the grown up Anandi (the show‘s lead character) on the channel on Thursday fetched a peak TVR of 6.92, making it the top-rated show for the week.  

Old and New Anandi

The  adulthood of Anandi helped Colors cross the 300 GRP (gross rating points) mark after a 18-week hiatus.

While the show averaged 5.4 TVR amid high drama during the week, up from the 4.4 TVR, Colors pocketed 312 GRPs, according to Tam data for the week ended 24 July. This is 21 GRPs up from the previous week‘s tally.

Apart from Balika Vadhu, the channel‘s other fiction properties - Uttaran (6 TVR), Laagi Tujhse Lagan and Naa Aana Is Des Laado (4 TVR each) – also found place in the top 10 list. 
Additionally, the grand finale of its kids dance reality show, Chak Dhoom Dhoom, fetched 4.03 TVR over a three and a half hour episode helping the channel to raise its bar.

Meanwhile, leader of the flock Star Plus shed 33 GRPs to close the week with 323 GRPs. The launch episode of its music reality show – Chhote Ustaad – clocked a TVR of 2 on 24 July.
Zee TV also lost 25 GRPs during the week and remained at the third spot with 227 GRPs.

Sony Entertainment Television (Set) added 27 GRPs during the week and was at the fourth spot with 162 GRPs. Sony is expected to take a big leap next week, gaining from the telecast of Bollywood‘s biggest grosser, 3 Idiots, which premiered on the channel on 25 July.

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