Colors strengthens sales team with 2 national directors

MUMBAI: Colors has announced the appointment of two new members in its sales team, signaling an aggressive push for augmenting revenues.

The channel has created two new posts - National Director, Property Sales and National Director, Client Servicing. While Pappan Majumdar has been roped in to be national director for property sales, the other post has gone to Shivani Raina Ghosh.
Both Majumdar and Ghosh will report into Colors National Sales Head Simran Hoon. "Both these appointments are in line with our aggressive revenue growth plans ahead," Hoon said.

Majumdar brings with him 13 years of media ad-sales experience. At Colors, he will be focusing on client servicing of non fiction and big ticket shows like Fear Factor, Bigg Boss and IPL Entertainment, amongst others. 
Majumdar moves in from National Geographic & Fox Channels India, where he was serving as VP and heading the ad sales of the channels. Earlier, he had worked with Star India, MTV and the Times Group.

Meanwhile, Ghosh’s role will encompass handling brand innovations in advertiser funded programmes (AFP), thus helping advertisers with brand solutions that extend beyond the TVCs.
Ghosh comes with over 14 years of experience in advertising under her belt. She moves from FBC (Fact Based Communications) Media, where she was serving as head of media strategy & branded content. Earlier, she has worked with Lodestar, McCann and Mudra.

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