MUMBAI: Keeping in line with its partnership agreement with the Indian Premier League (IPL), Colors has created a new cricket entertainment campaign to craft the IPL brand into a "spicier" variety.

Christened IPL Tadka Maar Ke, the campaign, beginning tomorrow, will initiate the launch of four new properties - IPL Rockstars (a music talent hunt show), IPL Fear Factor Edition, IPL Awards and IPL Parties.

Avers Colors marketing head Rameet Arora, "IPL Tadka Maar Ke is the perfect marriage between two very strong entertainment brands - IPL and Colors. We have created this unique campaign IPL Tadka Maar Ke to signify the Colors‘ contribution in making brand IPL even spicier." 
 
The channel has also constituted a logo for the campaign, which reflects the "energy of IPL and cricket and the ‘tadka‘ or the unique touch that Colors brings."

The Logo communicates everything - the vibrancy, the richness, the dynamics and its mass appeal through bright orange tongues and yellow flaming tongues lapping up all the excitement.
 
Amongst the properties, IPL Rockstars will be the first of its kind music talent hunt show where the contestants will be performing inside the stadium during the IPL matches. Meanwhile, the channel is in process of finalising the IPL players for the IPL Fear Factor Edition.
 
 
Among the other properties, IPL Awards will ad a glitzy and glamorous Bollywood tadka to the event while IPL Parties will be full of fun and fashion.

The channel has decided to promote the IPL Tadka Maar Ke brand heavily across its network channels and other media platforms.