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Colors ropes in 6 sponsors for Chak Dhoom Dhoom

MUMBAI: Colors has once again roped in Rin as the presenting sponsor for the second season of its upcoming dance reality show Chak Dhoom Dhoom – Team Challenge.


Apart from Rin, Tata Docomo has joined as the telecom sponsor while Clinic All Clear, Visa, RR Kable and Samsung Champ mobiles have joined as associate sponsors.


Chak Dhoom Dhoom will be launched on 14 January and will be aired every Friday-Saturday at 9 pm.


Colors has signed up Bollywood actress Mallika Sherawat along with former Dance India Dance (Zee TV) judge Terence Lewis and former Boogie Woogie (Sony Entertainment TV) judge Jaaved Jaafferi to be on the jury panel. It will be the television debut for Sherawat. 
 
Bigg Boss season 3 winner and Chak Dhoom Dhoom season one host Pravesh Rana will once again host the show.


Colors has planned various brand integrations with sponsors of the show. For the presenting sponsor Rin, the channel will incorporate their brand proposition and tagline “Chamak Dikhao” in show episodes, highlighting a winning streak which blends with a dance competition. 
 
For the telecom sponsor Docomo, digital and online VAS and content opportunities are being explored exclusive to Docomo fan clubs and communities. Colors claims that for the associates also, there are brand values being married into the content.


Meanwhile, talking about the show, Colors programming head Ashvini Yardi said, “The success of season one of Chak Dhoom Dhoom inspired us to launch the second season with some freshness in the format and unlike last season, this time, it‘s age no bar. We‘re looking at teams with age groups that may vary from six to sixty or even beyond. The idea to come up with a team challenge came to us while we were holding auditions for India’s Got Talent. During the auditions, we saw a lot of teams coming and performing a group dance. Since we already had a dance brand - Chak Dhoom Dhoom, we decided to provide a platform for all these dancing groups and came up with a new season with a new look and a great new panel of some very accomplished judges."
 
Colors said that after auditioning in Baroda, Lucknow, Kolkata, Delhi and Mumbai in India and Dubai, New Jersey, Dallas, Bay View and London internationally, the jury members have handpicked 30 groups. Now these groups will be judged on the basis of their choreography, timing, synchronization, team effort and appeal on the show.


Endemol India is once again producing the show. The company‘s managing director Deepak Dhar said, "At Endemol it’s our constant endeavor to create innovative programmes that excites viewers across various sections. After a successful first season we are delighted to launch the second season of Chak Dhoom Dhoom. We are happy with the amazing dancing talent we have got on the show and some of them are making waves everywhere in the world. With the launch of Second Season, we are taking this partnership to another level and bring in talent from not just the country but globally”.
 

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